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随着英美出版经纪行业的发展和与出版行业的融合,出版经纪人已然成为书稿从作者手中出售给出版商这一过程中最重要的一环。文章主要探讨英美出版经纪人向出版商推销书稿的方式,主要介绍了利用朋友圈人脉、通过业内会议上的交流、举办版权拍卖和网络社交平台宣传等常见的推销方式,并分析这些推销方式的各自特点,经纪人在实践中往往会根据自身情况和书稿的特点进行选择。通过这些方式,英美的出版经纪人成功推销出大量书稿,推动了出版经纪行业的进一步发展。
As the Anglo-American publishing brokerage industry develops and merges with the publishing industry, the publishing broker has become the most important part of the process of selling a manuscript from the author to the publisher. This article mainly discusses the ways that Anglo American publishers sell their manuscripts to publishers. It mainly introduces common marketing methods such as using the circle of friends, communicating through industry conferences, conducting copyright auctions and promoting online social media platforms, and analyzes the marketing methods Their own characteristics, brokers often in practice will be based on their own characteristics and the characteristics of the manuscript to choose. Through these methods, Anglo-American publishing brokers successfully sold a large number of manuscripts and promoted the further development of the publishing brokerage industry.