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大学时代是人生观、价值观、世界观形成的关键时期,大学生涯在人的成长过程中意义重大。大学生群体是个非常有潜力的市场,他们如若对相声高度喜爱并产生了认知体验,那么相声很可能会成为伴随他们一生的艺术。作为传统艺术的相声走进校园,无论对大学生开拓视野,还是对相声艺术本身的发展,都具有非比寻常的意义。面对社会变革和娱乐消费的多元化,传统艺术只有紧跟时代步伐,走进群众、培育观众才能永葆传统艺术的生机与活力。
The college age is the critical period of the outlook on life, values and world outlook. University career is of great significance in the process of human growth. The group of college students is a very promising market. If they are highly interested in crosstalk and have a cognitive experience, crosstalk is likely to be the art that accompanies them all their lives. As the crosstalk of traditional arts into the campus, both for students to broaden their horizons, or for the development of crosstalk art itself, have an extraordinary significance. In the face of diversification of social changes and entertainment consumption, traditional arts can keep their vitality and vitality of traditional arts only by keeping pace with the times and walking into the masses.