伴随着科技的发展和传播理念的改变,新闻传播已迎来全媒体时代,网络化、数字化、碎片化、分众化是这个时代的标签。对电视媒体来说,这是一个挑战和机遇并存的时代。虽然电视逐渐成为客厅中的摆设,人们更喜欢从手机和网上获取信息,但视觉画面的魅力使得电视媒体的影响力依然强大。强军目标电视宣传的创新,必须立足全媒体时代的特点进行。创新的困境:全媒体时代强军目标宣传挑战几多全媒体的发展融合了报纸、广播、电视、网络等多种媒介手段的优势,在给受众带来更多便利的同时,也对电视媒体的传播方式提出了新的 With the development of science and technology and the change of communication concept, news media has ushered in the era of all media, networked, digitized, fragmented and fragmented as the label of this era. For the television media, this is an era of both challenges and opportunities. Although television has gradually become a living room furnishings, people prefer to get information from mobile phones and the Internet, but the charm of visual images makes television media influence still strong. The goal of a strong military television innovation must be based on the characteristics of the all-media era. Innovative dilemma: the all-media era, the goal of a strong military propaganda challenge How many media developments combined with newspapers, radio, television, Internet and other means of media advantages, to bring more convenience to the audience, but also on the television media The way of communication put forward new