实践中,大企业预算多,动用传统媒体以及大型的门户网站、专业网站较多,小企业和个人则预算少,往往只使用网络媒体,诸如论坛、博客、QQ群、SNS,进行“网络炒作”。网络作为一种媒体,企业并不会忽视,但在实践中,对媒体的运作仍然是传统的操作方式,最 In practice, large enterprises have more budgets, use traditional media and large portals, have more professional websites, and small businesses and individuals have less budgets, often using only online media such as forums, blogs, QQ groups, SNSs, Hype ". As a kind of media, the internet business will not be neglected, but in practice, the operation of the media is still the traditional mode of operation.