市场销售失败的原因是多方面的,其中促销不力是重要的因素。而促销能力的高低往往取决于销售人员的进取心强弱。一个成功的销售人员必须拥有强烈的进取心,表现在行动上,就是肯动脑子和腿勤。“销售鬼才”的故事1958年,理光复印机首次面市时,碰巧遇上日本的民法修正案出台,该修正案规走所有户籍登记都必须以夫妇为单位,这意味着市政部门的户籍卡全都要重写。以往这类文件全部靠手写,工程相当浩繁,理光公司的推销员 The reasons for the failure of marketing are many, including poor promotion is an important factor. The level of marketing skills often depends on the sales force’s aggressiveness. A successful sales staff must have a strong sense of ambition, performance in action, is willing to mind and leg work. The story of “selling spirits” In 1958, when Ricoh copiers first appeared on the market, it happened that Japan’s Civil Law Amendment came into being. According to this amendment, all household registrations must be made by couples. This means that the municipal administration’s Household Registration Card All must be rewritten. In the past all of these documents by handwriting, engineering quite voluminous salesman Ricoh company