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作为当下最强势的移动互联网产品,目前微信月活用户数已破8亿,较去年涨了近2亿。而自2012年微信推出自媒体开放平台后,一直备受广大媒体人、企业主的喜爱,不少人开始尝试自行生产内容,并自主传播,诸多拥有自身特色的自媒体号诞生,而这类人也被社会统称为“自媒体人”。本文笔者将通过对以papi酱、咪蒙、同道大叔等为代表的优秀自媒体人案例进行分类分析,了解当今社会自媒体人在内容自产自销方面的共性,并深层次寻求、挖掘他们背后的盈利模式。
As the most powerful mobile Internet product of the moment, the number of monthly active users of WeChat has now broken 800 million, up nearly 200 million over last year. Since the launch of WeChat in 2012 from the media open platform, it has always been favored by many media people and business owners. Many people have started to try to produce their own content and have made their own efforts to disseminate many self-media numbers that have their own characteristics. People are also collectively referred to as “self media”. In this paper, I will classify and analyze the cases of excellent self-media people represented by papi sauce, mimeng, fellow uncles, etc., to understand the similarities and differences between media and self-media people Behind the profit model.