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色彩在生活中十分常见,不同的色彩具有不同的内涵,人们用不同的色彩来表达不同的情感。对于艺术设计者而言,若想要在其艺术作品中充分发挥色彩的作用,就必须要清楚了解色彩的含义和功能,了解色彩的使用和价值。特别是在平面广告设计中,色彩的应用频率较高,设计师用色彩表达不同的情感诉求,提升了作品的艺术表现力和感染力,增加了平面广告作品的美观度和内涵。
Color is very common in life, different colors have different connotations, people use different colors to express different emotions. It is important for art designers to understand the meaning and function of colors and to understand the use and value of colors if they want to take full advantage of their colors in their works of art. Especially in the print ads design, the color of the higher frequency of use of color expression of different emotional appeal designers to enhance the artistic expression and appeal of the works, an increase of print advertising works aesthetic and content.