论文部分内容阅读
高校广告人才培养是注重对接市场实战的专业,而民办高校的广告专业则更需要注重实践技能的培养,侧重向实战广告过硬人才靠拢,这才是学院良性发展,毕业生胜任广告行业岗位的必经之路。民办高校广告专业毕业创作与论文指导应本着“厚基础、宽口径、强能力、广适应”的人才培养基本要求,解决综合素质能力培养与应用型专业之间的矛盾,使广告学人才培养模式更适合21世纪不断变化的社会要求与职业广告人的岗位需求。
Colleges and universities advertising talent training is to pay attention to docking the actual field of the market, while the private colleges and universities need to pay more attention to the practice of advertising professional training, focusing on actual talent to move closer to advertising, this is the healthy development of colleges and universities, graduates for advertising positions The road. The private college advertising professional graduation writing and essay guidance should be based on “thick foundation, wide caliber, strong ability, wide adaptation ” personnel training basic requirements, to solve the contradiction between the comprehensive ability cultivation and application-oriented professional, advertising Personnel training mode is more suitable for the changing social demands of the 21st century and job postings of professional advertisers.