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话语权是传播学上的概念,每个人都拥有说话的权利,但就其社会声音表达而言,会因社会层次不同,发出不同的声音能量,产生不同的传播影响。作为强势传媒的电视,它拥有的话语权在目前是其他媒介难以企及的。那么作为一档电视栏目,从理论上来说,它也拥有相当大的话语权。对于已经细分了的电视栏目,我们除了把握必要的舆论导向外,更应该遵循其自身的操控特点。
The right to speak is the concept of communication. Everyone has the right to speak. However, in terms of his or her social voices, different voices and energies will be produced due to different social levels, resulting in different communication effects. As a powerful media television, it has the right to speak at present is beyond the reach of other media. Then as a television program, in theory, it also has a considerable right to speak. For the already subdivided TV programs, we should follow their own control features in addition to grasping the necessary direction of public opinion.