在全媒体融合愈发形成常态化的今天,媒介竞争形式愈演愈烈,从传统媒体的主动求变,更新自身形态纷纷加入新媒体传播元素,再到新媒体在互联网环境下,开始主动出击与传统电视媒体的广泛合作,关注当前中国综艺节目的发展现状,因季播类综艺和常态化综艺节目的播出特点不同,在当前阶段以内容为王强调收视率、点击率的媒介竞争环境来说,对国内综艺节目的良性发展又将面临全新的考验。 As the all-media convergence becomes more and more normalized, the form of media competition intensifies. From the active change of traditional media and the renewal of its own form, new elements of media communication have been added to the new media. Under the Internet environment, the media has begun to take the initiative in attacking traditional television Media extensive cooperation, concerned about the current status of the development of variety shows in China, due to quarterly variety and normalization variety shows broadcast characteristics are different at the current stage to emphasize the ratings and click rates of Wang media competition environment, The healthy development of domestic variety shows in turn will face a new test.