在当前我国的改革浪潮中,高校学报如何增强自身活力,变旧有的封闭型体系为全新的开放型体系,提高高校学报的社会效益和经济效益,是一个迫切需要解决的问题。通过分析高校学报的特点和作用,从信息和商品的角度,论述高校学报的社会效益和经济效益的辩证关系,指出当前影响高校学报社会效益和经济效益的几个问题,在此基础上提出学报提高社会效益和经济效益的初步构想。 In the current tide of reform in our country, how to enhance the vitality of the university journals and turn the old closed system into a new open system and improve the social and economic benefits of the journals of colleges and universities is an urgent problem to be solved. By analyzing the characteristics and functions of university journals, this paper discusses the dialectical relationship between social benefits and economic benefits of university journals from the perspective of information and commodities, and points out the current problems that affect the social and economic benefits of journals in colleges and universities. Based on this, Improve social and economic benefits of the initial idea.