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耐克以超级球星做代言人起家.逐步成为强势的业界领先者.目前该势头骤减.遭到阿迪达斯和锐步的有力对抗。麦克格兰蒂.24岁.NBA奥兰多魔术队的大明星.正与阿迪达斯签天价合同。几个月前,18岁的勒庞·詹姆斯同耐克订下9000万美元的合同.这个数字激发了球星及运动品牌制造商的想像力。阿迪达斯一直想扩大在NBA,即耐克传统领地的影响力,价值25亿美元的篮球鞋市场对阿迪来说是非争不可,因此NBA新一代球星成了阿迪与耐克争夺的目标。
Nike to start as a super star to do the spokesman. Gradually become a strong industry leader. The current momentum plummeted. Adidas and Reebok has been a powerful confrontation. McGrady .24 years old. NBA Orlando Magic star, is signing a price contract with Adidas. A few months ago, Le Pen James, 18, set a contract with Nike for $ 90 million, a figure that inspired the imagination of the makers of the sports stars and sportswear brands. Adidas has always wanted to expand in the NBA, the Nike traditional territory, the $ 2.5 billion basketball shoes market for Adidas is indisputable, so the NBA a new generation of players has become the target of Adidas and Nike contend.