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广告英语作为一种应用语言,已逐渐发展成为一门独立的语言学科,且在经济发展中变得愈加重要。语言变异作为广告英语语言的主要特征之一,变异方式多样,一直以来是各界学者研究的热点。本文首先概述语言变异现象的概念,进而分析广告英语的语言特征,通过分析广告英语中的语言变异实例,探讨语音变异、词汇变异、语法变异、语义变异四种语言变异现象。
As an applied language, advertising English has gradually developed into an independent language discipline and becomes more and more important in economic development. As one of the main features of the English language of advertising, language variation has a variety of variations and has been a hot topic for scholars of all walks of life. This paper first summarizes the concept of language variation phenomenon, and then analyzes the linguistic features of advertising English. Through analysis of language variation examples in advertising English, the four language variations of phonetic variation, lexical variation, grammatical variation, and semantic variation are discussed.