2013年是实施“十二五”规划的关键一年,也是行业深入推进“卷烟上水平”、全面实现“532”、“461”目标的攻坚之年,湖南中烟市场营销中心将突出价值导向,做优品牌状态,确保芙蓉王、白沙品牌在新一轮竞争中保持行业领先位势。近年来,行业提出三个导向:规模导向、价值导向与低焦导向,这三个导向对湖南中烟未来发展具有重要的指导意义,我们分析认为 2013 is the crucial year for implementing the “12th Five-Year Plan” and also the crucial year for the industry to further promote the “cigarette level” and achieve the goal of “532” and “461” in an all-round way. Smoke Marketing Center will focus on value-oriented, excellent brand status to ensure that Furong Wang, Baisha brand in the new round of competition to maintain the industry-leading position. In recent years, the industry puts forward three directions: scale-oriented, value-oriented and low-focus-oriented. These three orientations have important guiding significance for the future development of Hunan Tobacco. According to our analysis,