一、哈雷摩托的冬季攻势1.化滞销为畅销的基本构想。美国的摩托车市场,向来为本田、山叶、铃木等日本产品所霸占,在市场争霸战中唯一劫后余生的美国产品是哈雷摩托车。但在美国,哈雷摩托车并非用来作为交通工具,而是爱好户外运动和享受兜风乐趣年轻人的宠物。以往的消费者,大多是手头不很充裕的年轻人,这些年轻人 First, Harley-Davidson winter offensive 1. Slow-selling for the best-selling basic idea. The U.S. motorcycle market, which has always been dominated by Japanese products such as Honda, Yamaha and Suzuki, is the only Harley-Davidson-made U.S.-made product to survive the market war. But in the United States, Harley Motorcycle is not used as a transport, but a hobby for young people who love outdoor sports and enjoyment. In the past, most of the consumers were young people who were not very well-off, these young people