论文部分内容阅读
随着我国入世后相关体制的逐步放开,媒体所面临的挑战也越来越大,国外资本在媒介领域的逐步渗透,使得广告行业之间竞争的激烈程度更加凸显。在报纸、杂志、网络和电视广告都泛滥之时,我们应抓住广告新领域——大型会展活动。从而能以更直接、更立体的角度和更新颖的方式展示企?
With the gradual liberalization of the relevant system after China’s accession to the WTO, the media are facing more and more challenges. The gradual infiltration of foreign capital in the media field has intensified the competition among the advertising industries. When newspapers, magazines, internet and television advertisements are rampant, we should seize the new area of advertising - large-scale conventions and exhibitions. Which can be a more direct, more three-dimensional point of view and more innovative ways to show business?