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性别影响旅游者的行为,以长沙市居民的调查问卷数据为基础,从社会性别视角比较旅游偏好、旅游消费水平和旅游满意度影响因素的性别差异。研究发现:(1)在旅游动机、出游时间、出游方式以及旅游目的地类型的偏好方面存在一定的性别差异,但差异程度不大;(2)旅游信息渠道存在明显的性别差异;(3)卡方检验表明性别对旅游消费水平有显著影响;(4)T检验判别了旅游满意度影响因素中的交通、新颖程度、消费水平存在性别差异。
Based on the questionnaire data of Changsha residents, gender differences in tourism behavior were compared with the gender differences in tourism preferences, tourism consumption levels and tourism satisfaction factors. The findings are as follows: (1) There are certain gender differences in tourism motivation, travel time, modes of travel and preference of tourist destinations, but the degree of difference is not significant; (2) There are obvious gender differences in tourism information channels; (3) Chi-square test shows that gender has a significant impact on tourism consumption level; (4) T-test discriminates the gender differences in traffic, novelty and consumption level among the factors affecting tourism satisfaction.