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文化创意产业是在经济全球化背景下产生的以创造力为核心的重要产业,主要包括广播影视、动漫、传媒、环境艺术、服装设计、软件和计算机服务、视觉艺术等多方面的创意群体。在国家“十二五”时期文化大发展和经济转型升级的大战略面前,文化创意产业迎来了大发展的历史机遇,如何提升产品的竞争力和品牌影响力,无疑需要对“设计”这一核心元素有更深刻的认识和重视。
Cultural and creative industries are important industries with creativity as their core, which are generated under the background of economic globalization. They mainly include various creative groups in radio and film, animation, media, environmental arts, fashion design, software and computer services, and visual arts. In the face of the grand strategy of cultural development and economic restructuring and upgrading during the “Twelfth Five-Year Plan” period of the country, the cultural and creative industries have ushered in the historic opportunity of great development. How to enhance the competitiveness and brand influence of the products undoubtedly requires “ Design ”This core element has a deeper understanding and attention.