从事传播、公关工作多年,常有学子或刚入公关行业的新鲜人好奇地问:到底公关人应该具备哪些条件?未来前景又何在?当然不少前辈们也列出许多如语文、企划、逻辑思考能力及抗压等人格特质条件,这些“资格说”很明确也很有方向性。对资深公关人而言,对其公关生涯只有 passion(热情、热忱)这个字可形容,因为 passion 可以忍人所不能忍,因为 passion 可以勇往向前毫不犹疑,许多优秀的公关人因此屹立长在。回顾过往,从 AE 到主管,从公关公 In the communication, public relations work for many years, often students or just entering the public relations industry, curious to ask: in the end public relations who should have what? Future prospects? Of course, many predecessors also list many, such as language, planning, logic Thinking ability and resistance to personality traits, these “qualifications” is very clear and very directional. For senior public relations people, only passion (enthusiasm, enthusiasm) in his public relations career can be described as the word, because passion can be tolerated because passion can move forward without hesitation, so many good public relations people stand tall in. Looking back, from AE to supervisor, from PR