本文指出在股票投资时,投资者经常会碰到的几个心理问题,有群体思维对个人的影响、沉淀成本对投资决策的影响、人们一贯抱有愿意赌输而不愿赌赢的想法以及不能根据客观实际的变化调整自己的投资策略等。针对以上问题,笔者本人结合实际股票投资的经验提出克服办法,目的在于提醒投资人注意对股票市场人们心理层面的重视或研究。 This article points out several psychological problems that investors often encounter when investing in stocks, the impact of group thinking on individuals, the impact of settling costs on investment decisions, and people’s consistent belief that they are willing to bet rather than win. Can not adjust their own investment strategy based on objective and actual changes. In view of the above problems, the author proposes ways to overcome these problems based on the experience of actual stock investment. The purpose is to remind investors to pay attention to people’s psychological level or research on the stock market.