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随着报纸、网络、电视、广播四大媒体竞争的加剧,新闻公益行动逐渐成为媒体的“主打项目”。尤其是电视媒体的新闻公益行动,以连续报道的形式,长时间连续播出,以强劲效果,冲击观众的视听感官,引起社会的普遍关注,彰显媒体的社会影响力,提升媒体品牌效应。瑞安电视台民生栏目《百姓直通车》近年来成功实施了两项公益新闻行动《牵手圆梦》和《爱心漂流瓶·关注贫困地区学生的小餐桌》,在观众中反响强烈,取得了不错的效果,这两项新
With the aggravating competition among newspapers, the internet, television and radio, the media public service action has gradually become the “main item” of the media. In particular, the media philanthropic activities of the television media broadcast continuously and continuously over a long period of time in the form of continuous coverage, which has aroused the audience’s audio-visual senses with strong effects, arousing widespread concern in the society, highlighting the media’s social influence and enhancing media brand effects. In recent years, the two livelihood news campaigns, “Hand in Hand Dream” and “Love Drift Bottle, Focus on Small Table for Students in Needy Areas”, have been successfully implemented by the livelihood section of the Ryan TV Station. The response from the audience was very positive and achieved good results. These two new