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本文以社会分层理论为依据,对大连市城镇居民体育消费情况进行调查,从消费结构的角度分析了体育消费的现状,并对影响体育消费发展的因素进行分析。研究显示:我市各群体居民体育消费结构特点明显,较低收入群体主要以实物性消费品作为主,并且博弈性消费心理较强;中等收入群体在体育消费过程中表现出多元化的倾向;较高收入群体的消费实力更强和参与度更加广泛,年消费金额与另外两个阶层具有非常显著的差异。
Based on the theory of social stratification, this paper investigates the urban residents’ sports consumption in Dalian, analyzes the current situation of sports consumption from the perspective of consumption structure, and analyzes the factors that affect the development of sports consumption. The research shows that: The characteristics of sports consumption structure of residents in all groups in our city are obvious. The lower-income groups mainly use physical consumer goods as main and the gaming consumer psychology is strong. Middle-income group tends to diversify in sports consumption. High-income groups have stronger spending power and more extensive participation, and the annual consumption amount has a very significant difference with the other two classes.