如果野蛮人真的能颠覆一个企业,那么这个企业自身肯定存在两点问题:一是它有大企业病,不愿做出改变;一是自身本身在产品上创新能力不足。互联网像狂风骤雨一样,以排山倒海之势席卷几乎所有的行业,颠覆、重塑等一系列让人闻而生畏的词汇让众多行业、品牌格外焦虑。而且,互联网这股劲风现在呈现出越演越烈之势,对于品牌而言,已经到了不得不加以直面和思考的关键时期。但是互联网不是洪水猛兽,它带来冲击的同时,也为众多品牌营造了新的传 If barbarians can really subvert a business, then the business itself must have two problems: First, it has a big business and is unwilling to make any changes. First, it is not capable of innovating itself in products. The Internet, like a stormy show, has swept over almost all industries in an overwhelming manner. Subversive, reshaping and a series of daunting words have caused many industries and brands to become particularly anxious. Moreover, the Internet this breeze is now showing more and more fierce trend, the brand, it has come to have to face and think of a critical period. However, the Internet is not a scourge, it has brought shocks, but also for many brands to create a new biography