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近几年,辽宁省的动漫产业获得了长足的进步和发展。特别是在资金和政策支持、产业基地建设、人才储备等方面都突飞猛进。但在其发展过程中也暴露出一些问题:受众对象的定位模糊、政府施控力不足等问题。本文从政府层面对辽宁省动漫产业政策进行了科学的分析,提出解决问题的策略,即拓展受众对象、自主创新、完善动漫产业链、转变政府职能、注重人才等,探索适于辽宁省动漫产业发展的新模式。
In recent years, the animation industry in Liaoning Province has made great progress and development. Especially in the capital and policy support, industrial base construction, personnel reserves and so on all by leaps and bounds. However, some problems have also been revealed in the course of its development: the objection of target audiences and the lack of government control. This article from the government level of Liaoning Province animation industry policy conducted a scientific analysis, put forward strategies to solve the problem, that is, to expand the audience, independent innovation, improve the animation industry chain, change the government functions, pay attention to personnel, etc., to explore suitable for the animation industry in Liaoning Province New model of development.