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Domestic tourism market develops rapidly along with the internationalization and improvement of China’s image. More foreign tourists come to China to know Chinese history as well as to experience Chinese culture. Tourism publicity translation can spread China’s image worldwide to promote development of local tourism. Tourism translation possesses features of practical function, while some scenic spot translation works are of varying quality. It is bound to have a negative impact on the local tourism development. Aimed at this situation, the author in this article takes Xinghuacun scenic area translation as an example to analyze scenic spots translation strategies from the angle of foreignization and domestication translation, and compares the merits of different translation strategies.
Domestic tourism market develops rapidly with with the internationalization and improvement of China’s image. More tourists tourists to China to know Chinese history as well as to experience Chinese culture. Tourism publicity translation can spread China’s image worldwide to promote development of local tourism. It is bound to have a negative impact on the local tourism development. Aimed at this situation, the author in this article takes Xinghuacun scenic area translation as an example to analyze scenic spots translation strategies from the angle of foreignization and domestication translation, and comparable the merits of different translation strategies.