尽管很多企业也依靠互联网注入新基因,但似乎都没有小米这么耀眼。传统的企业到底可以向小米学些什么?消费者越是个性化细分,越需要聚焦。传统制造业尽管有细分,但这种细分都是粗放的,试图多产品满足所有的消费者,实际上最终却无法实现与消费者的对应,砍掉那些没必要的重复的产品,聚焦精品,才能赢得粉丝。2013年9月,小米发布了小米3和小米智能电视,发布会人山人海的拥挤场面,粉丝的各种尖叫和鼓掌,再 Although many companies also rely on the Internet to inject new genes, none of them seems to have dazzed Xiaomi. What can traditional companies learn from Xiaomi? The more individualized consumers are, the more they need to focus. Although the traditional manufacturing industry has subdivisions, such subdivisions are extensive, attempting to satisfy all consumers with multiple products, and ultimately failing to achieve correspondence with consumers, and cutting out unnecessary duplicate products. Fine products can win fans. In September 2013, Xiaomi released Xiaomi 3 and Xiaomi smart TV. The conference was crowded with crowds of people. Various fans screamed and applauded.