论文部分内容阅读
1月11日至18日,维琴察金银首饰冬季展如期举行。由于受金融危机影响,经济低迷,珠宝业销售普遍不景气,今年的维琴察冬季展有哪些特色?其“与以往完全不同”的理念又将体现在哪些方面?从展品的风格和价位,我们或许可以看出参展商对当前经济形势的应对和思考。从展会举办的主题活动可以看出,意大利珠宝商正主动出击,以创新、品牌和广告宣传去赢得市场。
From January 11 to January 18, the Vicenza Gold and Silver Jewelery Winter Fair is held on schedule. Due to the impact of the financial crisis, the economic downturn, the general sales downturn in the jewelery industry, this year’s Vicenza Winter Show what are the characteristics of its “completely different from the past,” which will be reflected in the concept? From the style of exhibits and Price, we may be able to see the exhibitors on the current economic situation response and thinking. As can be seen from the theme events organized by the show, Italian jewelers are taking the initiative to win the market with innovation, branding and advertising.