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率先创新使企业拥有时间和产品竞争力上的优势,获得先动优势;而模仿创新减少企业的研发成本,更能满足顾客的需求,从而可以获得更高的成功率,使模仿创新企业获得后进优势.针对短视型创新企业行为,研究以原始创新产品进入市场、模仿创新产品进入市场、原始创新产品的升级换代产品进入市场为分隔点的产品生命周期不同阶段下率先创新企业对产品的最优定价,以及模仿创新企业采用不同价格策略下的产品均衡定价.结论表明:无论企业采用什么价格策略,升级换代产品进入市场的最优时间都应满足升级换代产品进入市场前创新企业的阶段末瞬时利润率与进入市场后的初始瞬时利润率相等.
Taking the lead in innovation enables enterprises to take advantage of time and product competitiveness to gain the first mover advantage. Simulating innovation reduces the R & D cost of enterprises and meets the needs of customers so as to achieve a higher success rate and enable imitation of innovative enterprises Advantages: According to the short-sighted innovation of enterprise behavior, the research into the original innovative products to enter the market, imitating innovative products into the market, the original product innovation and upgrading into the market as the point of separation of the product life cycle at different stages of the first innovation of the enterprise product optimal Pricing and imitating the equilibrium pricing of innovative products under different pricing strategies.The conclusion shows that the optimal time for the upgrading products to enter the market should satisfy the instant of the stage of upgrading the innovative products before entering the market, no matter what price strategy the enterprise adopts. The profit rate is equal to the initial instantaneous profit rate after entering the market.