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数字复合出版的核心是将一份内容进行结构化加工和分层次表达之后自适应地发布到不同终端,实现按需出版。本文通过对近两年我国复合出版新进展的研究,结合复合出版的典型范例,分析了目前该领域存在的诸多问题,如观念、产业链与商业模式、数字版权、数字内容监管、标准化、阅读方式以及技术壁垒等。最后提出了相应解决意见,内容涵盖受众细分、数字化管理、版权、标准化以及人才策略等,以期为提高我国数字复合出版进程提供参考。
Digital composite publishing is the core of a structured content processing and hierarchical expression adaptive release to different terminals, to achieve on-demand publication. Based on the research on the new progress of our country’s compound publication in recent two years and the typical example of compound publication, this article analyzes many problems in this field such as concept, industrial chain and business model, digital copyright, digital content supervision, standardization, reading Methods and technical barriers. Finally, the corresponding solutions are proposed, which include audience segmentation, digital management, copyright, standardization and talent strategy, in order to provide reference for improving the digital composite publishing process in China.