中国品牌走向世界最大的魔咒是来源国效应,即国外消费者认为中国品牌是廉价产品品牌。探讨中国品牌走向世界,首先要弄清楚什么叫做走向世界。我们知道,中国的一些品牌的确已经走向中东、走向非洲、走向南美,但是真正走向欧洲、走向北美洲的几乎没有,即使是海尔在美国市场,也仅 Chinese curse to the world’s largest curse is the source country effect, that foreign consumers think Chinese brands are cheap product brands. To explore the Chinese brand to the world, we must first figure out what is going to the world. We know that some Chinese brands do indeed move to the Middle East, to Africa and to South America. However, there is almost no such thing as going to Europe and even North America. Even if Haier is in the U.S. market, only