2014年第1季度,农机市场表现低于企业预期目标,传统的生产、销售高潮表现较为平淡,市场呈现阶段性的低迷态势,与往年旺季特点表现出较大的差异。专家分析认为,在多种利好因素综合推进下农机市场全年仍将保持稳健发展趋势,农机市场将随着传统民俗、惠农政策、农艺需求、营销模式、顾客需求等的改变发生规律性的转变。农机市场低于预判目标近年来,农机市场一直保持稳健的发展趋势,与企业发展期盼基本一致,多数企业销量目标逐年提高。按照往年生产销售习惯,3月开始市场则逐步进入销售旺季。 In the first quarter of 2014, the performance of the agricultural machinery market was below the expected target of the enterprise. The traditional production and sales climax was rather dull. The market showed a periodical downturn, which showed significant differences from the peak season in previous years. According to expert’s analysis, the agricultural machinery market will maintain a steady growth throughout the year under the comprehensive promotion of various positive factors. The agricultural machinery market will follow the regularity of the changes of traditional folk customs, benefiting farmers’ policies, agronomic needs, marketing modes and customer needs change. Agricultural machinery market is lower than the forecast target In recent years, the agricultural machinery market has maintained a steady trend of development, and business development is expected to basically the same, the majority of business sales target increased year by year. In accordance with previous years, production and sales habits, the market began in March and gradually into the sales season.