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版面设计是视觉艺术设计的重要组成部分之一,也是通过视觉元素来影响消费者的视觉心理,进而促成消费者的购买行为,甚至购买习惯的一种视觉艺术设计形式。这是一个将所要传播的关键信息或品牌形象视觉化的设计过程,也是为了大大提高传播效率而必须完成的一种营销手段。版式设计中,设计者根据版面所要传播内容的内涵,来判断用什么样的视觉语言方式来吸引消费者的眼球,并让消费者有耐心进行二次的深度信息读取,以深入了解信息内容的更深层次诉求。同时,消费者也需要设计师发挥个性化的创意思维为不同层级、不同群体的消费者设计出他们的个性化视觉语言,来满足他们深层次的视觉心理诉求。
Layout design is one of the most important parts of visual art design. It is also a form of visual art design that affects the consumer’s visual psychology through visual elements, thus contributing to the purchase behavior of consumers and even buying habits. This is a design process that visualizes the key message or brand image to be disseminated. It is also a marketing tool that must be completed in order to greatly improve the efficiency of communication. Layout design, the designer according to the contents of the layout to disseminate the content to determine what kind of visual language approach to attract the attention of consumers, and allow consumers to have the depth of second reading of information in order to gain insight into the content of information Deeper appeal. At the same time, consumers also need designers to play a personalized creative thinking for different levels and different groups of consumers to design their own personalized visual language to meet their deep visual psychological appeals.