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在媒介业竞争日益白热化的情况下 ,任何一种大众传播媒介要想成功地解决自身的生存与发展问题 ,首先必须搞清楚自己在整个大众传播市场上究竟处在一种什么位置上 ?它的运作空间到底有多大 ?本次调查从一系列判别性指标中选择了两个重要标识———人们与传播媒体实际接触规模和
In the era of increasingly intense media industry competition, if any mass media needs to successfully solve its own problems of survival and development, it must first find out exactly what position it is in the entire mass media market. How big is the operational space? The survey selected two important indicators from a series of discriminatory indicators --- the actual contact size between people and the media and