近年来,随着我国各级电视台频道竞争的加剧,收视数据及分析作为节目与观众之间的桥梁,作用日益凸显,乃至成为电视行业的标准,成为导引节目制作的指南针和晴雨表。收视数据在体现观众对节目收看行为的同时,通过详细的分析还能够引导节目收视提升。由于收视理论和数据分析与电视实践有差距,收视数据 In recent years, with the intensifying competition in China’s television channels at all levels, viewing data and analysis have become increasingly prominent as a bridge between programs and audiences, and have even become the standards of the television industry. They have become the compass and barometer guiding the production of programs. Viewing data in the audience to watch the program to watch the behavior at the same time, through detailed analysis can also guide the program to watch the upgrade. Due to the theory of ratings and data analysis and television practice gap, viewing data