我一直认为,广告是人类的一个重要发明。早年,我跟一个朋友合伙开了家广告公司,对广告有了些粗浅的认识。那时候国内广告业刚起步,进入的门槛也低,有一个广告员和一个广告审查员资质,再有几万块注册资金打入账上就行。那时每天的报纸上有不少于10家的广告公司刊登开业通告,颇有股子大白菜喜获丰收的阵势。正因为如此,我就自己恶补广告学,从大卫·奥格威、李奥·贝纳到萨奇兄弟等人的经典案例,再到菲利普·科特勒的《营销学》,以及每年一届的广告饕餮之夜录像和贝纳通的广告主题发布。原因无他, I always think that advertising is an important human invention. In the early years, I started a partnership with a friend and started to advertise, with some superficial knowledge of advertising. At that time the domestic advertising industry has just started, access to the threshold is low, there is a qualified advertiser and an ad inspector, and then tens of thousands of registered capital into account on the line. At that time, there were not less than 10 advertisement companies on the daily newspaper publishing the opening announcement, quite a share of Chinese cabbage won the harvest. Because of this, I’ve learned a great deal about advertising, from the classic case of David Ogilvy, Leo Burnett to the Saatchi brothers, to Philip Kotler’s Marketing and Marketing, The first year of advertising gluttonous night video and Benetton advertising theme release. The reason without him,