陶瓷文化景观中包含了很多中国特有的文化信息,为满足国外游客对中国陶瓷文化的消费需求,译者要在符号学的指引下,首先为西方游客解码出原文中的文化信息,然后再进行重新编码,并以合理选择翻译策略为基础,在译文中准确地将原文的文化信息或符号表达出来,顺利实现陶瓷文化景观的翻译目的。 The ceramic culture landscape contains many unique Chinese cultural information. To meet the foreign tourists’ demand for Chinese ceramic culture, the translator must, under the guidance of semiology, decode the cultural information in the original text for western tourists before proceeding Re-coding, and based on a reasonable choice of translation strategies, the original cultural information or symbols are accurately expressed in the translation and the translation purpose of the ceramic cultural landscape is successfully realized.