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近年来,随着微博、微信等新媒体的迅速发展,传统主流媒体积极应对挑战,探索发展媒体官方微博、微信等新媒体平台(以下简称官微),寻找新常态下的生存之道。2014年8月,中央全面深化改革领导小组第四次会议审议通过了《关于推动传统媒体和新兴媒体融合发展的指导意见》,为传统媒体“试水”新媒体创造了契机。中国需要好声音,网络需要正能量。新常态下,如何进一步提升重庆传统主流媒体官微影响力?值得深入研究,不
In recent years, with the rapid development of new media such as Weibo and WeChat, the traditional mainstream media has actively responded to the challenges and explored the development of new media platforms such as the official Weibo and WeChat for the media, seeking ways to survive under the new normal . In August 2014, the Fourth Session of the Leading Group for Overall Deepening Reform of the Central Government reviewed and adopted the Guiding Opinions on Promoting the Integration Development of Traditional and New Media, creating an opportunity for the traditional media to “test the water”. China needs a good voice and the internet needs positive energy. Under the new normal, how to further enhance the influence of the traditional mainstream media in Chongqing? It is worth studying in depth.