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本文探讨了句容市宝华镇在新的发展趋势下应如何依托本镇历史文化资源,利用区位优势,发展文化创意产业来拉动地区发展的具体策略与方法。在分析了宝华镇的文化创意产业现状的基础上,提出打造特色文化品牌、壮大市场主体,吸引周边人才与创新项目资源,同时实现文化创意产业与人才建设的双向推动的具体建议措施。
This article explores the specific strategies and methods of how Baohua Town, Jurong City, under the new development trend, should rely on the historic and cultural resources of the town, utilize the location advantages and develop cultural and creative industries to boost the development of the region. Based on the analysis of the present situation of cultural and creative industries in Baohua Town, this paper puts forward some specific measures to promote the establishment of cultural brands, expand market players, attract talents from surrounding areas and resources for innovation projects, and at the same time promote bidirectional development of cultural and creative industries and talents.