一项改革措施的出台,一种经营理念的确立,如果在某种意义上行之有效,总会伴随“所向披靡”的神话。但对一个理性、成熟、实事求是的企业来说,它对潮流的判断,一定是冷静而务实的:它对发展道路的选择,一定依据自己的历史、现实和目标。面对蜂拥而至的合并潮,国际石油业的“长青树”——壳牌集团体现出独特的眼光…… The introduction of a reform measure, the establishment of a business philosophy, if effective in some sense, always accompanied by “Invincible” myth. But for a rational, mature and pragmatic enterprise, its judgment on the trend must be calm and pragmatic: its choice of the path of development must be based on its own history, reality and objectives. In the face of a wave of mergers and flocks, the “evergreen tree” of the international oil industry - Shell Group embodies a unique vision ...