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过去不被重视的研究发展工作,如今被电视人推崇为电视台的“芯片”,许多重大决策和政策出台离不开研究发展工作,媒体常态管理水平的提升离不开研究发展工作。研究发展工作越来越受到电视媒体的重视,它已成为电视媒体科学发展的不可缺少的一部分。陕西电视台是国内最早成立研发机构的电视台之一。陕西电视台研究发展部是在2001年7月经上级批准设立的直属台务会的一个独立的具有发展策划、节目评估、受众研究三个科室的正处级机构,是台里的综合管理部门,现有18人。主要职能:一是收视率和观众满意度的调查、分析,二
In the past, research and development work, which was not valued by the people in the past, has now been promoted as a “chip” of television stations by many television people. Many major decisions and policies are promulgated and can not be separated from research and development work. The promotion of media normal management can not be separated from research and development work. Research and development work has gained more and more attention from the television media and it has become an indispensable part of the scientific development of television media. Shaanxi TV Station is one of the earliest television stations in China to set up R & D institutions. Research and Development Department of Shaanxi TV Station is an independent department directly under the approval of the higher authorities established in July 2001 and directly under the Taiwan Affairs Bureau. It is a department in charge of development planning, program evaluation and audience research. It is the integrated management department in Taitai. There are 18 people. Main functions: First, ratings and audience satisfaction survey, analysis, two