波斯特认为,作为企业的主要决策者,企业家拥有更多的机会为企业确定道德伦理的基调,他所持有的价值观会为企业的其他人员确立榜样。Drayton认为社会企业家应具有令人折服的远见、创造力、精力、实现理想的决心和强烈的道德准则。企业家积极履行其社会责任,可以树立良好个人及企业形象,提升消费者的认可度,扩大产品的市场占有份额,有利于实现规模经济 Post believes that, as the chief decision maker, entrepreneurs have more opportunities to set the tone of ethics for the enterprise, and the values ​​they hold set an example for the rest of the organization. Drayton believes that social entrepreneurs should have convincing vision, creativity, energy, idealization and strong moral standards. Entrepreneurs actively fulfill their social responsibilities, can establish a good personal and corporate image, enhance consumer acceptance, expanding the product’s market share, is conducive to achieving economies of scale