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在全球化的进程中,跨国公司通过调整企业结构和决策,来适应新环境下的市场规则。同时,在跨国企业进入中国的同时,我国企业也必须尽快改变经营策略,以应对跨国企业全球化所带来的机遇和挑战。本文分析了跨国公司在全球化形势下的战略调整,及其在中国投资经营的环境背景、给中国企业带来的冲击挑战;最后对我国企业的应对策略提出一些建议。
In the process of globalization, transnational corporations adapt to the market rules in the new environment by adjusting their corporate structure and decision-making. At the same time, as multinationals enter China, Chinese enterprises must also change their business strategies as soon as possible to cope with the opportunities and challenges brought about by the globalization of multinational enterprises. This paper analyzes the strategic adjustment of multinationals under the situation of globalization and the environmental background of their investment and management operations in China, which will bring challenges to Chinese enterprises. Finally, some suggestions are put forward for the response strategies of Chinese enterprises.