一则保健品广告,其画面动感十足,创意天马行空,着实感染了一些消费者。其实,人体自身的免疫能力能抵抗和预防很多疾病,假如身体素质不佳、自身体质有问题,我想无论保健还是理疗都不可能治本。重要的还是多练内功,增强身体机能。现代很多传媒何尝不是这样,尤其是各地方的平面媒体,变被动为主动,推出各种行之有效的活动及经营方式,确实取得了相当大的成果,但部分媒体在营销执行过程中还不免出现了“媒体营销疲软”状态。传媒整合营销是传媒经济发展的一个动向,也是传媒市场走向成熟必须经历的一个过程。我们拿地方平面媒 A health care products ads, the picture full of dynamic, abstract ideas, really infected with some consumers. In fact, the body’s own immune capacity to resist and prevent many diseases, if poor physical fitness, their physical problems, I think both health care or physical therapy can not be permanent cure. It is still important to practice more, to enhance physical function. Many modern media do not like this, especially in various parts of the print media, from passive to active, introduced a variety of effective activities and modes of operation, has indeed achieved considerable results, but part of the media in the marketing process is inevitable A “Media Marketing Weak” status has appeared. The media integrated marketing is a trend of the media economy development and also a process that the media market must undergo to mature. We take local print media