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第一步:定区域。打造样板市场,首先要选择合适的区域,即要选定样板市场所要植根的“沃土”。就像要下一盘棋,只有先把棋盘布好了,棋子才能“落地”。定区域,其实就是确定样板市场的战略布局,即样板市场这颗“棋子”放在哪里才更合适。样板市场的区域设定要遵循以下要素:1.该区域经济发展水平相对较高,应有足够的购买力。2.当地人口或外来人口多,消费基数庞
The first step: set the area. To create a model market, we must first select the right area, that is, to select the model market to be rooted “fertile soil ”. Just like the next game of chess, only the chessboard cloth first, the chess piece can “landing ”. Set the region, in fact, is to determine the strategic layout of the sample market, the template market this “chess piece” where is more appropriate. The regional market of model market should follow the following elements: 1. The region should have a relatively high level of economic development and should have sufficient purchasing power. 2. The local population or foreign population, the consumption base Pang