新世纪的曙光已显露天际,加入世界贸易组织已指日可待,面对国外名牌摩托车即将如潮水般涌入的现实,中国摩托车工业不能再无动于衷。通过实施有效的名牌战略,创造自己的世界名牌,与国外名牌在市场上同场较技,已成为中国摩托车工业急需解决的头等大事。 The dawn of the new century has revealed its horizon. Joining the World Trade Organization is just around the corner. Facing the fact that foreign brand-name motorcycles will soon flood into the reality, the Chinese motorcycle industry can no longer remain indifferent. Through the implementation of an effective brand strategy, the creation of its own world famous brand, and the comparison of foreign brands with similar skills in the market, has become a top priority for the Chinese motorcycle industry.