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案例教学法主要特点是在教学过程中与实践紧密结合,由教师理论教学和学生的实际运用之间建立有效的桥梁而备受各个高校的推崇。开放教育学生独有的“进校不离岗”的学习方式和学员充足的实践经验使得案例教学成为开放教育教学模式改革的一个重要方向。以市场营销学课程教学实践为基础分析了传统案例教学模式的不足,初步提出了传统案例教学模式向全程案例教学模式的转变,本文只是一个初步的探讨,还有许多亟待改进和完善的地方。
Case teaching method is characterized by its close integration with practice in the teaching process. It is an effective bridge between the theoretical teaching of teachers and the practical use of students and is highly valued by various universities. The open-education students’ unique learning approach of “entering the school without leaving the post” and the students’ sufficient practical experience make case teaching an important direction for the reform of the open education teaching model. Based on the teaching practice of marketing courses, this paper analyzes the shortcomings of the traditional case teaching mode and proposes the transition from the traditional case teaching mode to the full case teaching mode. This article is only a preliminary discussion, and there are still many areas that need to be improved and improved.