论文部分内容阅读
随着营销体系的不断发展,营销的策略也在发生日新月异的变化。市场经济的不断发展,竞争形式的日益激烈,使得企业在发展中要不断适应经济发展的需要,以消费者的需要对企业的管理体制进行不断的改革。体验式营销方式是目前发展形式中最为乐观的一种营销方式。
With the continuous development of marketing system, marketing strategies are changing rapidly. The continuous development of the market economy and the increasingly fierce competition form make it necessary for enterprises to adapt themselves to the needs of economic development in their development and continuously reform the management system of their enterprises in response to the needs of consumers. Experiential marketing is the most optimistic way of marketing in the current development.