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本文主要通过对轨道交通行业及外资企业产品特点的描述,汇总并分析了外企产品在中国轨道交通行业市场所采用的主要营销策略,阐述了主要营销策略对企业推广的影响。
This paper mainly summarizes and analyzes the main marketing strategies of foreign products in the market of China’s rail transit industry through the description of the product features of the rail transit industry and foreign-funded enterprises, and expounds the impact of the main marketing strategies on the promotion of enterprises.