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本期发表了中国企业报协会常务顾问叶世忠的文章《企业报是新闻界一支重要方面军》和获得第15届中国新闻奖二等奖的河南石油报记者李士剑写的体会文章《挖掘平民独特的感受》以及河南石油报总编辑李金山的文章《小报夺大奖的背后》。这一组文章集中发表,既体现了企业报不可忽视的作用,又表明了本刊的宗旨:忠实地为企业报同仁服务。《企业报是新闻界一支重要方面军》分析了我国企业报的现状、历史及其在企业内特殊的重要作用,文章所述的事实是有说明力的。企业报在推动企业物质文明、精神文明、政治文明建设中都发挥着极其重要的作用,是企业集中智慧、凝聚人心、增强实力不可缺少的舆论工具。企业报人在新闻界各类报纸中是很有特色的一支队伍。《挖掘平民独特的感受》讲述了作者采写《冰糖葫芦酸又甜》的体会,讲得入情入理;《小报夺大奖的背后》介绍了《河南石油报》实施精品战略的经验,值得一读。在众多强势新闻媒体的激烈角逐中,企业报的作品能够脱颖而出,实在令人兴奋、自豪。在这里,我们送企业报同仁一句话:别小看了自己!本刊是中国企业报协会会刊,多年来一直忠实地为企业报服务。今后我们仍将这个任务当成重要使命,把本刊真正办成全国企业报交流信息和经验的园地,为企业报提供实际需要的和可供参考的观点和材料。希望广大企业报同仁,也将本刊当成研讨新闻理论和业务的自己的家园,经常对本刊提出意见和建议,提供稿件,共同把刊物办得更符合大家的需求。
This issue is published in the Chinese Enterprise News Association executive adviser Ye Shizhong’s article “Enterprise newspaper is an important aspect of the press” and won the 15th China News Award two prize Henan Petroleum News reporter Li Shijian article written by “mining unique civilian Feel ”and Henan Petroleum newspaper editor Li Jinshan’s article“ tabloid wins the prize behind. ” This group of articles focus on the publication, not only reflects the role of business can not be ignored, but also shows the purpose of this publication: faithfully for the business newspaper service colleagues. “Business newspaper is an important aspect of the press” Analysis of the status of our business newspaper, history and its special important role in the enterprise, the article described the facts are informative. Enterprise Newspaper plays an extremely important role in promoting the material civilization, spiritual civilization and political civilization construction of an enterprise, and is an indispensable media tool for enterprises to concentrate their wisdom, unite their hearts and enhance their strength. Business reporters in various types of newspapers in the press is a very unique team. “Excavating the Unique Feelings of the Common People” tells the author’s experience in writing and reading “Sugar and Gourd Sour and Sweet”, and puts her feelings into consideration. “The behind of the tabloid Winning Prize” introduces the experience of the “Henan Petroleum Newspaper” in implementing the boutique strategy and is worth reading. In the fierce competition among many powerful news media, it is really exciting and proud that the enterprise newspaper can stand out from the crowd. Here, we send a letter to the business colleagues: Do not underestimate yourself! This is China Business Newspaper Association bulletin, for many years has been loyal to the business newspaper service. In the future, we will continue to regard this task as an important mission. We will truly turn this magazine into a forum for the exchange of information and experience among the enterprises in the entire country and provide practical and relevant opinions and materials for the enterprises. I hope that the majority of enterprises reported to colleagues, but also as a magazine to study news theory and business of their own homes, often on the magazine comments and suggestions, to provide manuscripts, joint publications to do more to meet the needs of everyone.