定向戏,又叫行业戏,是按照专门的意向或者社会需求而创作演出,以特定的人物或生活素材为内容,以特定的宣教诉求为主题,具有一定的指向性的剧目。定向戏一般有出资方或承包方,能得到资金或票房保证。随着时代的发展,定向戏越来越普遍地存在在戏曲舞台上。提起定向戏,观众首先想到了宣传,对先进事迹、楷模人物的宣传,对“反腐倡廉”“中国梦”等主旋律声音的宣传。观众对此类戏曲比较反感,原因有二:一是进剧场欣赏戏曲是为了达 Orienteering, also known as the industry show, is performed in accordance with the specific intention or social needs and performances, with a specific character or material as the content, with a particular mission to ask for the theme, has a certain direction of the repertoire. Orienteering generally have a sponsor or contractor, can get the money or the box office guarantee. With the development of the times, directed play is more and more prevalent in the drama stage. With the directed play, the audience first came up with the propaganda, the propaganda of the advanced deeds and the model figures, and the propaganda of the main melody of “fighting corruption and promoting integrity” and “China’s dream.” Audiences are more disgusted with such dramas for two reasons. One is that theater plays into the theater in order to reach